Despite the rise in online resources, workers in all levels of an organization continue to rely on print brochures, pamphlets, and reference sheets. These pocket guides reinforce product knowledge, clarify processes and procedures, and add credibility when working with customers. They offer a quick refresher before a key meeting and a reliable source for answers to technical questions.
Nissan and INFINITI have asked us to create a number of pocket guides for sales consultants and corporate employees. Some examples include:
- INFINITI Technology: An A-to-Z reference detailing Infiniti’s many dynamic, comfort, convenience, and safety technologies. Each topic explains what the technology is, how it works, how to present it to a client, notes about various settings, and a list of resources for more in-depth information.
- Nissan Intelligent Safety Shield Technologies: A review of Nissan’s many safety features, including availability of each feature throughout the Nissan lineup.
- Nissan Sentra: A comprehensive look at enhancements made to the new model, with detailed comparisons to competitive models and pricing analysis by trim level.
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