Sales Manager Training Guide
Training sales consultants — whether they are new hires or veterans — is an ongoing need at every automotive dealership. Keeping the training cost-effective is also high on the list.
Suzuki wanted to create an in-dealership training program that wouldn’t require a professional trainer to deliver it. They wanted something sales managers could use in their regular sales meetings.
We developed a training manual that provided sales managers with activities, worksheets, and tips on how to plan, prepare, and conduct each training session. The manual was laid out in an easy-to-understand format with an activity on the left-hand page and its corresponding worksheet on the right. The activities were designed to be brief so they could be integrated into any meeting.
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Whatever your timeline or budget, we can help you make the most with what you’ve got.
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Nissan needed to keep sales advisors up to date on new product specs.
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Nissan and INFINITI wanted product information available at their sales force’s fingertips.
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